Week 1 Discussion Juul – Juul labs Company

The Ethics of Corporate Responsibility

Read the New York Times article entitled:

Did Juul Lure Teenagers and Get ‘Customers for Life’? The e-cigarette company says it never sought teenage users, but the F.D.A. is investigating whether Juul intentionally marketed its devices to youth. Found here: https://www.nytimes.com/2018/08/27/science/juul-vaping-teen-marketing.html

Question: Is Juul Labs, the producer of Juuls, responsible for introducing their product to underage vapers, potential lifelong users of their product? Are they responsible to keep minors from being attracted to and using their products? Is this a big deal, ethically, and if so why? Be sure to use at least one quote from the article with which you either agree or disagree. Be sure that your argument has a clear conclusion.

Week 1 Discussion Juul – Juul labs Company Answer (2)

Juuls Lab is responsible for introducing their products to underage because they didn’t sensitively and adequately consider their target audience before executing their marketing strategies and had children-oriented gadgets for their products. Juuls utilized social media platforms that are mostly flooded with teens, thus influencing them (Richtel & Kaplan, 2018).

Week 1 Discussion Juul – Juul labs Company Answer

A former senior executive said that the Juul labs company was well aware that its advertisements for the products might appeal to teenagers, although it was not meant for them. The firm recognized that young people used its products because they posted pictures of themselves on media platforms (Richtel & Kaplan, 2018). The Massachusetts attorney general, who is also investigating Juul, claims that the business has been enticing minors to use the device and has exposed many to nicotine