ASSIGNMENT – Chapter 2 Key Terms and Concepts

Define the following Key Terms and and answer the following Concepts 

Baby Boomers, culture, ethnocentrism, feminine culture, Generation Xers, high-context culture, individualistic culture, long-term orientation, low-context culture, masculine culture, Millennials, monochronic time orientation, organizational culture, polychronic time orientation, power distance, short-term orientation and uncertainty avoidance.

1. Define culture and co-culture.
2. Identify ways in which race or ethnicity, class, generation, region, and disability can influence business communication.
3. Describe two key intercultural differences in formality, social customs, dress, time, tolerance for conflict, and gender roles.
4. Explain how the hidden dimensions of culture (i.e., context, individualism/collectivism, power distance, uncertainty avoidance, masculinity/femininity, long-term and short-term orientations) affect communication in a culturally diverse workforce.
5. Describe the cultural challenges and identify specific approaches to communicate most effectively.

ASSIGNMENT – Chapter 2 Key Terms and Concepts Answer 

• Baby Boomers – a name referred to the group of people who were born in the post-World War II or during the years between 1946 to 1964
• Culture – refers to the way of life, including the beliefs, perceptions, manners, and life style passed on from generation to generation
• Ethnocentrism – refers to the manner of judging other people based on own perceptions or culture
• feminine culture – one where gender roles are more fluid and both men and women are expected to be nurturing and focused on people and quality of life.