DISCUSSION: Read ETHICAL DILEMMA on page 20 before contributing. Answer

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What do you think Bill should do in this situation? 

How might Rachael negotiate an outcome that better meets her needs?

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Negotiation is a social exchange, and when mutual agreement is misperceived by parties, the negotiation will result in a conflict of interest. In “Ethical Dilemma: The Research Project” writing, Bill’s behavior is ethically questionable as his distributive negotiation approach with Rachel is unacceptable. Bill used his brush personality to exploit Rachel’s softness to the best of his interest. “Because 

This question is taken from Management 434: Business Negotiation » Spring 2022 » Discussion