Coffee Bean and Tea Leaf is one of the most successful company in the world which offers coffee products and experience to its clientele. Over the years, the company has been providing excellent service to its clients wherein their products were exceptional and they have a competitive edge over other companies who also offer the same coffee products and service they give. Moreover, it is necessary to understand the business strategy of Coffee Bean and Tea Leaf (CBTL) by first assessing the strategy which it applies. The strategic management of the company includes understanding the current strategies where the company operates and also various factors which helped it in the success of the business (Amason, 29). CBTL is a global company which is has its own strategies which makes it one of the most profitable business in the market. Understanding the strategic approach of the business will help other businesses know the necessity of having a good strategy management team to make the operations successful. The organization operates in different countries but it is still small compared to large companies such as Starbucks.