Essay on Disney Theme Park in Europe

Essay on Disney Theme Park in Europe

Instructions
the project is research analysis paper about to open Disney theme in Europe and need to select CITY not COUNTRY
-need to be very specific with data for example don’t use large population give specific
data
-dont only use positive data
be very specific with these Extrenal Analysis please and make paper categorize as i wrote it mention each subject and the factroes
if you have any question let me know and need it by 4/14 please

Use each of the External Analysis
segments to analyze your location for the
new Disney Theme Park

1-Industry
-How desirable is the industry?
-What is the growth rate of this industry?
-How profitable is this industry?
-What are the critical success criteria in this industry?

2-Culture
-Group
-Business
-Cultural impacts on Management systems and processes
-Cultural impacts on people’s preferences for products and services

3 -Economics
:The Economic Environment refers to the direction of
the economy in which a firm competes or may
compete
-Credit markets/ cost of funds vs. equity
-Economic conditions
-Discretionary income
-interest rates
-Inflation rates
-Unemployment trends
-Foreign economic conditions
-Currency exchange rates
-Currency stability
-Monetary and fiscal policies
-Price fluctuations
-Consumer spending
-Taxes
-Wage costs

9-Geography/ Physical
Environment
-Resource availability and scarcity
-Distribution systems
-Transportation infrastructure
-Physical location
-Ecological concerns
-Energy sources
-Sustaining the quality of the physical environment
-Mother Nature

10. Demographics

*Demographic trends
-Population size and trends
-Age distribution and structure
-Birth rates
-Geographic distribution
-Ethnic mix and trends
-Income distribution and trends
-Immigration/ emigration

4-Legal and Political
*Intra and inter-national laws and regulations
-Labor laws
-Foreign investment regulations
-Government regulations, policies and attitudes
-Tariffs
-Changes in tax laws
-Patent and copyright laws
-Environmental regulations
-International relations
-Political systems and conditions in foreign countries
-Terrorism threats
-Expropriation, nationalization and confiscation

11-Sociocultural
Sociocultural preferences held by the local country
and people regarding:

*Values:
-Toward your product/ services
-Toward price/ value/ cost
-Toward spending vs. saving
-Toward quality
-Toward America
-Toward American business styles and methods
*Regional tastes and preferences
*Changing values, belief systems and consumer
Preferences

5-Competition
-Cartels
-Bribery
-Government-owned enterprises
-Rules of competition and collusion
-Discriminatory regulations
-Home nation advantage
-National economic conditions
-Depth and breadth of competition
-Intensity of competitive rivalry
-Supplier power

7-trade Barriers
-Tariffs
-Quotas
-GATT – tariff regulatory agency
-Monetary barriers
-Foreign exchange restrictions
-Non-tariff protections
-Fluctuating exchange rates

8-Labor Relations
-Unionization
-Power of unions
-Labor laws
-Labor law regulatory agencies
-Wage protections
-Employment level variations

6-Strategic Orientation
-Long range orientation
-Short-range orientation

let me know if you have any question

Excerpt

The Walt Disney Company (Walt Disney Studio) is an American-owned thriving business in mass media and entertainment industry worldwide. The Disney Brothers – Walt and Roy, founded Disney on 1923 and few years later it became the lead in American animation industry.

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