Essay on Disney Theme Park in Europe
-need to be very specific with data for example don’t use large population give specific
data
-dont only use positive data
be very specific with these Extrenal Analysis please and make paper categorize as i wrote it mention each subject and the factroes
if you have any question let me know and need it by 4/14 please
Use each of the External Analysis
segments to analyze your location for the
new Disney Theme Park
1-Industry
-How desirable is the industry?
-What is the growth rate of this industry?
-How profitable is this industry?
-What are the critical success criteria in this industry?
2-Culture
-Group
-Business
-Cultural impacts on Management systems and processes
-Cultural impacts on people’s preferences for products and services
3 -Economics
:The Economic Environment refers to the direction of
the economy in which a firm competes or may
compete
-Credit markets/ cost of funds vs. equity
-Economic conditions
-Discretionary income
-interest rates
-Inflation rates
-Unemployment trends
-Foreign economic conditions
-Currency exchange rates
-Currency stability
-Monetary and fiscal policies
-Price fluctuations
-Consumer spending
-Taxes
-Wage costs
9-Geography/ Physical
Environment
-Resource availability and scarcity
-Distribution systems
-Transportation infrastructure
-Physical location
-Ecological concerns
-Energy sources
-Sustaining the quality of the physical environment
-Mother Nature
10. Demographics
*Demographic trends
-Population size and trends
-Age distribution and structure
-Birth rates
-Geographic distribution
-Ethnic mix and trends
-Income distribution and trends
-Immigration/ emigration
4-Legal and Political
*Intra and inter-national laws and regulations
-Labor laws
-Foreign investment regulations
-Government regulations, policies and attitudes
-Tariffs
-Changes in tax laws
-Patent and copyright laws
-Environmental regulations
-International relations
-Political systems and conditions in foreign countries
-Terrorism threats
-Expropriation, nationalization and confiscation
11-Sociocultural
Sociocultural preferences held by the local country
and people regarding:
*Values:
-Toward your product/ services
-Toward price/ value/ cost
-Toward spending vs. saving
-Toward quality
-Toward America
-Toward American business styles and methods
*Regional tastes and preferences
*Changing values, belief systems and consumer
Preferences
5-Competition
-Cartels
-Bribery
-Government-owned enterprises
-Rules of competition and collusion
-Discriminatory regulations
-Home nation advantage
-National economic conditions
-Depth and breadth of competition
-Intensity of competitive rivalry
-Supplier power
7-trade Barriers
-Tariffs
-Quotas
-GATT – tariff regulatory agency
-Monetary barriers
-Foreign exchange restrictions
-Non-tariff protections
-Fluctuating exchange rates
8-Labor Relations
-Unionization
-Power of unions
-Labor laws
-Labor law regulatory agencies
-Wage protections
-Employment level variations
6-Strategic Orientation
-Long range orientation
-Short-range orientation
let me know if you have any question
The Walt Disney Company (Walt Disney Studio) is an American-owned thriving business in mass media and entertainment industry worldwide. The Disney Brothers – Walt and Roy, founded Disney on 1923 and few years later it became the lead in American animation industry.