Who would not have heard of the brands that we had used since our childhood days? Household brands that had been a staple in one way or the other in our lives that are present in our parents or grandparents’ home. In this modern day of innovation and new products, one might ask, what made them reach their century long success? Considered to belong to one of the oldest companies in the world, Procter and Gamble (P&G) was founded by William Procter and James Gamble in the year 1837. It started with the Ivory soap and after 185 years, P&G is still going and expanding, recently launching Febreze Fabric Antimicrobial odor eliminator.