Essay on Analysis of Axe’s “The Axe Effect Gets You More Than Before” Advertisement
Instructions
Analysis of a single adSex, gender, race, and class and other social characteristics are used in advertising. Marketers use these categories and many others in an effort to link their products with desirable lifestyles, social groups, or social characteristics, such as ideal masculinity or upper class luxury. Select an advertisement that you believe uses sex, race, gender, family roles, nationality, or class (alone or in combination) and discuss how those characteristics are used in the ad. One-two pages, double space, 12 pt, font. Include ad, on separate page (the ad is not included as part of the 1 page requirement). You do not need to include a reference page.Questions:1) At what social group is the ad aimed? What social groups are represented in the ad? (they are not always the same).2) Does this advertisement reinforce or violate social norms? If it violates them, what purpose do you think the violation serves? Explain.3) In addition to the product, what else is the ad selling? (Consider things like love, marriage, sex, individuality, freedom, leisure etc.) Explain. * The Society pages website is a great place to go for ideas.
Excerpt
This advertisement by Axe with the tagline “The Axe Effect. Gets You More Than Before” is an example of how companies uses sex as a symbol to sell their cologne products.
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