Essay about Live Nation’s Business
Write an essay about Live Nation’s Business.
After merging with Live Nation, Ticketmaster responded to its competitors or other ticket resale companies by establishing its ticket marketplace. As a result, Ticketmaster’s response can lead to positive and negative outcomes. On one hand, being able to establish its ticket marketplace will strengthen Ticketmaster’s ability to reach its market segment, as existing and future customers will have a better way to purchase tickets through the company’s marketplace. This is not good news for Ticketmaster’s competitors, such as StubHub and Craigslist because there will be increased competition and possibly, these competitors may experience a reduction in their sales. Hence, this will also be an opportunity for Ticketmaster to prove that its marketplace is better than the secondary ticket resale market. In terms of the price of concert tickets, there is a possibility that the price may be reduced because of the additional competition in the market.