Ch 11, 12 and Ch 13 Discussion Question

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Ch 11, 12 and Ch 13 Discussion Question

Question

Ch 11

  1. What kind of pricing strategy did Disney use when it first released its Disney + Streaming Service? Explain.
  2. What kind of pricing strategy does Apple typically engage in with the new release of iPhones? Explain.

    Ch 12, 13

  3. .List and define the marketing intermediaries that make up a distribution channel.

  4. Think about social media today (Facebook, Twitter, Instagram, Tik Tok etc.)
  5. Do you think we will stop using cash in the future? Explain why or why not?

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This question is taken from BUS 001 – Introduction to Business » Spring 2022 » Discussion