Ch 11, 12 and Ch 13 Discussion Question Answer

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Ch 11

  1. What kind of pricing strategy did Disney use when it first released its Disney + Streaming Service? Explain.
  2. What kind of pricing strategy does Apple typically engage in with the new release of iPhones? Explain.

    Ch 12, 13

  3. .List and define the marketing intermediaries that make up a distribution channel.

  4. Think about social media today (Facebook, Twitter, Instagram, Tik Tok etc.)
  5. Do you think we will stop using cash in the future? Explain why or why not?

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Ch 11

  1. What kind of pricing strategy did Disney use when it first released its Disney + Streaming Service? Explain.

When Disney first released its Disney + Streaming Service, it employed penetration pricing. This pricing strategy refers to the practice of offering new products at low prices in order to achieve

This question is taken from BUS 001 – Introduction to Business » Spring 2022 » Discussion